Art Brussels
Art Brussels is one of the largest contemporary art fairs in Europe. Every year, in April, for 4 days, it brings together nearly 25,000 professionals, collectors and art lovers. Art Brussels is also a European platform bringing together new talents in the field of contemporary art and established galleries that present a selection of their paintings, sculptures, photographs, videos and installations of the highest quality.
Modules
Challenge
To manage both the list of exhibiting galleries and the list of VIP guests, Art Brussels was looking for a new management system. They needed a CRM tool to centralize their contact database and a system that could manage the event from A to Z, from invitation to registration.
Solution
In order to improve the customer experience, Eezee has set up two web portals, via the Odoo Website module: one for exhibiting galleries and one for VIP guests.
- The gallery platform allows galleries to enter their information, the people who work in the gallery, and especially to invite VIPs.
- The VIP platform allows guests to update their information, invite a partner, register for "sub-events" that take place during the fair (opening, VIP off programme, dinners...)
For more efficiency, these two platforms are connected to Odoo's management system via the Contacts, CRM, Events & E-Mail marketing modules. Eezee supported Art Brussels in the implementation of their process, including the setting up of :
- their database (art galleries, collectors...) with a 360° view on all these people
- the organization of the fair and related events during the fair: sending the invitation, confirmation emails, registration management...
- communication and customer relations: sending targeted newsletters, reminders...
Results
The annual Art Brussels fair now offers a very high quality user experience for its VIP audience. The tool is extremely flexible and easy to use. This 100% reliable system manages the 10,000 VIPs invited to the fair each year and also offers a 360° view of all these people.
