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Art Brussels

Optimized Management of Exhibitors and VIPs for a Smooth, Personalized Event Experience


POS Email Marketing Events

Art Brussels is one of Europe’s largest contemporary art fairs. Every year in April, the four-day event brings together nearly 25,000 professionals, collectors, and art lovers. More than just a fair, Art Brussels is a true European platform showcasing emerging talents in contemporary art alongside established galleries presenting a curated selection of paintings, sculptures, photographs, videos, and installations. 

Challenge

Art Brussels faced a dual challenge: efficiently managing its list of exhibiting galleries and its VIP guests. The organization needed an integrated solution capable of:

3 Key objectives to reach

  • Centralizing its contact base with a powerful CRM
  • Simplifying the entire event management process, from invitation to registration 
  • Improving the user experience for both galleries and VIPs

Solutions

Eezee-it deployed a solution based on Odoo to meet Art Brussels’ needs. The implementation focused on several key areas:

1Two Interconnected Web Portals

Using Odoo’s Website module, two distinct platforms were developed:

  • Gallery Portal: Enables exhibitors to enter their information, manage their team, and invite VIPs
  • VIP Portal : Allows invited guests to update their info, invite a companion, and register for exclusive events (vernissage, VIP off program, dinners, etc.)

2Integration with Odoo CRM and Events


All interactions and data are centralized via the Contacts, CRM, Events, and Email Marketing modules, ensuring:

Result

Unified operations
& increase your
business productivity

Art Brussels now benefits from optimized event management and an enhanced experience for its VIP attendees.

  • Efficient management of 10,000 VIPs: A 360° view of contacts ensures reliable and streamlined handling 
  • Automation of processes: From invitations to registration, manual workload has been significantly reduced 
  • High-quality user experience: The platform’s flexibility and ergonomics facilitate seamless interaction for both exhibitors and guests
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Feature 1

Dual web portals for exhibitor and VIP interaction

Two tailored portals were developed using Odoo’s Website module to cater to the specific needs of each audience, ensuring clear, streamlined communication and data collection.

  • Self-service data entry and updates by galleries and guests
  • Dedicated access for managing invitations and registrations
  • Simplified tracking of engagement per portal
Feature 2

Centralized CRM and event management

With Odoo’s integrated tools, Art Brussels unified its data across CRM, Events, and Email Marketing, gaining control over every step of the guest journey.

  • One centralized database for exhibitors and VIPs
  • Automated flows for invitations, confirmations, and reminders
  • Real-time visibility into event participation
Feature 3

Enhanced guest experience through automation

The platform ensures an elegant and seamless experience for VIPs and gallery representatives alike, making Art Brussels more efficient and welcoming.

  • Intuitive interfaces for quick onboarding
  • Smart workflows that reduce administrative burden
  • Personalized communication for high-value guests

Meet our experts !

Thomas was in charge of this amazing project !

Let’s talk about how Odoo can do the same for you.

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