boost your business with omnichannel strategies
The 4 benefits of omnichannel
Stock
optimization
A centralized and synchronized stock management system prevents stockouts and overstocking while optimizing product distribution across sales channels.
Reduction of
distribution costs
By optimizing logistics and intelligently connecting your distribution channels, you reduce costs associated with unused stock, returns, and shipping errors.
Optimized customer
service
Thanks to automation and a unified customer view, provide a personalized and efficient service without increasing resources, thereby optimizing costs.
Seize every
opportunity
A well-designed omnichannel strategy maximizes sales by reaching customers at all touchpoints, offering a seamless and engaging experience.
Welcome in the world of omnishopping
increase in lifetime value of an omnichannel customer
higher frequency of visits to stores and e-commerce platforms
increase in in-store spending by omnichannel customers
increase in in-store spending by omnichannel customers
Why is omnichannel essential today?
A Must-Have Strategy for Retailers and E-Commerce
Omnichannel is particularly beneficial for retailers and e-commerce businesses. In the retail sector, it unifies online and in-store sales. This means a customer can purchase a product online and pick it up in-store or check the availability of an item before visiting a physical location.
B2B companies can also benefit from omnichannel by enhancing customer interactions. By providing easy access to product information, quotes, and support services, they improve customer satisfaction and optimize business processes.
A must-have strategy for retailers, wholesalers and distributors.
Common issues :
- Lack of connection between online and in-store stock
- Unanticipated stockouts
- Difficult returns management
- Heterogeneous customer experience
- Odoo POS + E-commerce: Real-Time Stock Unification
- Click & Collect, Ship-from-store, Omnichannel Returns
- Sales and In-Store Performance Dashboard
- Impactful stat : 46% of buyers abandon a purchase if the product is out of stock (Source: HBR)
Multichannel Sales Funnel
Capture and convert across every touchpoint
In today’s hybrid shopping environment, your customers expect to move fluidly between online and offline channels. They might discover a product on Instagram, compare it on your website, check its availability in-store, and complete the purchase via a marketplace or mobile app. To stay competitive, you need to meet them wherever they are without breaking the flow.
At Eezee, we’ve designed a multichannel sales funnel that ensures each interaction is seamlessly connected. By centralizing your customer data and aligning communication across platforms, we help you deliver a consistent and personalized experience regardless of the touchpoint.
What you get with Eezee’s multichannel funnel:
- A unified buyer journey across your e-commerce, marketplaces, stores, and social campaigns
- Real-time data centralization for better tracking, segmentation, and decision-making
- Seamless lead nurturing with personalized communication and smart targeting
- Integration with leading platforms like Shopify, Amazon, Meta, and Klaviyo to accelerate your sales
Business impact
- Higher conversion rates and improved customer retention
- Streamlined sales operations with reduced manual work
- More effective marketing thanks to cross-channel behavioral insights
- Agile adaptation to new channels and customer expectations
Optimization of logistics
& supply chain
Fast deliveries, reduced costs, better performance
Optimization of logistics & supply chain enables faster deliveries, reduced costs, and greater operational efficiency. With Odoo, we automate key processes such as warehouse management, stock distribution, and replenishment planning—helping you anticipate demand and streamline operations.
Our tools give you end-to-end visibility on your logistics chain, from goods receipt to last-mile delivery. By reducing errors and optimizing tracking, we help businesses avoid stockouts, overstocking, and costly returns, while boosting customer satisfaction.
Key benefits:
- Automated inventory management and accurate demand forecasting
- Order automation and optimization of lead times
- Fewer stockouts, fewer errors, and higher profitability
Odoo connectors for
real-time integration
Synchronize sales, inventory, and customer data instantly
A successful omnichannel strategy relies on one essential pillar: real-time data synchronization. Without it, gaps appear between your stock, orders, and customer service slowing you down and frustrating your clients.
Eezee leverages Odoo’s powerful framework and its own custom connectors to offer seamless integration across all your sales channels from your own e-commerce to external platforms like Shopify, Amazon, or Prestashop, and tools like Klaviyo or your CRM.
This enables you to:
- Keep product, stock, and order information perfectly aligned across all platforms
- Automate updates for pricing, availability, and promotions
- Connect effortlessly with marketplaces, POS, customer databases, and marketing tools
- Ensure real-time visibility on your entire commercial activity
Thanks to this unified flow of information, your teams avoid double encoding, your customers get accurate and up-to-date information, and your business gains in agility.
The result? Fewer errors. Faster operations. Happier customers. And a sales team that can finally trust the data.
E-commerce
Marketplace
Strategic flexibility
& scalability
Adapt fast. Grow smart.
In a rapidly changing market, your business needs to stay agile. With Odoo and Eezee’s modular approach, you can adapt quickly to new sales channels, expand into new markets, and evolve your operations without disrupting what’s already working.
Our omnichannel architecture is designed to grow with you. Whether you’re launching a new product line, onboarding new logistics partners, or opening a new store or subsidiary, we ensure your systems can scale smoothly.
Odoo’s open and modular framework allows you to add features, users, and integrations on demand, while keeping your operations unified and efficient. Learn more.
Key benefits :
- Test and launch new channels quickly without starting from scratch
- Expand into new markets with scalable, ready-to-clone setups
- Integrate new tools and partners easily thanks to open architecture
- Support growing volumes while maintaining high performance
Margin management & cost calculation
Gain control. Protect your margins.
In an omnichannel environment, cost visibility is everything. With dynamic pricing, fluctuating supply chain costs, and growing complexity across sales channels, businesses need powerful tools to protect their profitability.
Eezee helps you implement real-time margin tracking and accurate cost calculation across your entire value chain using Odoo. From sourcing to shipping, we centralize the data you need to analyze direct and indirect costs and make informed decisions.
With our dashboards and analytics tools, you get the visibility to monitor margins by product, channel, and customer segment allowing you to react faster and grow smarter.
With Eezee and Odoo, margin management becomes proactive, not reactive. You get the insights you need to steer your business with confidence.
What you get:
- Real-time tracking of product, logistics, and operational costs
- Detailed margin analysis by SKU, channel, and geography
- Identification of hidden costs and performance gaps
- Data-driven pricing strategies to maximize profitability
360° traceability & enhanced customer experience
Our 360° traceability tools let you track every product from sourcing to delivery. With full supply chain visibility, Odoo helps detect anomalies, ensure quality, and simplify returns.
This transparency builds trust and enables fast, personalized service—boosting satisfaction and loyalty.
- Unified tracking of orders, returns, and customer interactions
- Automated notifications and real-time updates across all channels
- Full transparency to build loyalty and long-term trustAutomated stock management & demand forecasting
Take action!
Omnichannel optimizes the customer experience and profitability by connecting your sales channels and centralizing your data.
