CUSL Radiology Department

The UCL association of the radiologists aims to:  

  • Bring together specialists from the UCL School of Medical Imaging around the same ideal of quality 

  • Participate in continuing education including the history of radiology  

  • Set up an associative network that shares information and experiences  

Business Solution
Digital Marketing & CRM
Sector
Health/Social
Collaborators
5

Modules
e-Commerce
eLearning
Email Marketing
Sales
Website

Challenge

The radiology association created in 1978 had an urgent need to modernise its activity to develop its educational missions through digitalisation : 


#1. Mainly to improve the visibility of its activity among young practitioners  

#2. To provide a digital platform for the publication and organization of online trainings  

#3. Develop the concept of events to increase the visibility of the association and facilitate the exchange of experiences  

#4. Allow the use of a blog to share specific case studies with the general membership.  

#5. The platform must allow the management of different profiles and rights, as for example, members and non-members with respect to the confidentiality of publications.  


In summary, the company wants to accelerate the digitalization to improve its efficiency and the quality of the relationship with its members.

Solution

After an in-depth analysis of the market, the association decided to call on Eezee as a partner for its digital transformation with Odoo as its main management tool.  

The choice of the Odoo solution was based on the integration of different Odoo applications, such as e-learning for training, the portal for managing the site and access, the blog module for publishing cases and the event application.  

Eezee's experience in creating websites with Odoo and managing events helped speed up the implementation of the solution.  

In addition, Odoo has an integrated billing system that improves the administrative management of events and member subscription contracts.  

Results

Today, the association has a 100% digital tool that allows it to quickly publish online training courses and to categorize them according to tags to make it easier for members to find them.  

Thanks to the modernization of its tools, the association enjoys a better perception among young radiologists and ensures the sustainability of its missions.  

This project gives a new impulse to the association to achieve its missions of quality research, continuous training and team spirit.  

Eezee-It and Odoo were able to meet the expectations of the association to achieve its goal. 


Pierrick Anneessens
Project Manager

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Modules
e-Commerce
eLearning
Email Marketing
Sales
Website

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Pierrick Anneessens