J&JOY
Centralizing real-time data to optimize the management and improve productivity.
E-commerce Omnichannel POS Shopify Logistic & Warehouse B2B Invoicing CRM
J&Joy is a Belgian clothing brand for men, women and children. It has a multi-channel distribution: it has a network of own stores, a network of multi-brand stores, an e-commerce site and is distributed through marketplaces such as Zalando, Bol, La Redoute ...
Challenge
J&Joy wanted to change their ERP system. After 10 years of use, their old system had become obsolete and inflexible. In order to respond to the changing habits of the fashion industry, J&Joy wanted to move towards greater omnichannelity, to become more digital and to centralize the management of its distribution networks (from purchase on the Internet to exchange in store). The brand wanted to offer an integrated customer shopping experience, to have a better knowledge of its customers and a 360° view on them (buying habits, preferred points of sale, vouchers, loyalty points...).
4 Key objectives to reach
- Implement a modern, flexible, and scalable ERP system
- Enhance omnichannel capabilities to unify online and in-store experiences
- Improve customer insights with a 360° view on purchasing behaviors and loyalty programs
- Streamline distribution network management for better efficiency and responsiveness
Solutions
Eezee-it centralized J&JOY's activities into Odoo,
optimizing production, stock, and sales management.
1Shopify Integration with Odoo
Eezee-it developed a connector integrating J&JOY’s Shopify e-commerce platform with Odoo, ensuring seamless synchronization of online orders, inventory, and accounting data.
2Marketplace Integration with Lengow
By implementing a Lengow connector, J&JOY can efficiently manage product listings and orders across multiple external marketplaces, streamlining omnichannel sales.
3Automated Logistics with Pick-Pack-Ship
The integration of Odoo’s Pick-Pack-Ship workflow enables automated order processing, linking shipments with multiple carriers via SendCloud for optimized logistics and real-time tracking.
Result
Unified sales channels and enhanced customer insights
J&JOY now benefits from a complete customer profile, integrating purchase history, preferences, and loyalty points across all sales channels. A centralized reporting and sales analysis tool provides real-time insights into product performance, inventory levels, and trends.
By automating order processing, logistics, and stock management, J&JOY has significantly improved efficiency, reducing manual errors and saving time for operators.
- 360° customer view
- 360° product visibility
- Automated and optimized workflows
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Optimization of logistics & supply chain
Optimization of logistics & supply chain enables fast deliveries, reduces costs, and improves efficiency. With Odoo, we automate warehouse management, stock distribution, and replenishment planning to better anticipate demand.
Our tools provide complete visibility of the logistics cycle, from receipt to delivery. By reducing errors and optimizing order tracking, we help businesses minimize costs related to returns, stockouts, and overstocking, while improving customer satisfaction.
- Automated stock management & demand forecasting
- Automation of orders & optimization of lead times
- Fewer stockouts, fewer errors, more profitability
Seamless Shopify-Odoo integration
A custom-built connector ensures real-time synchronization between J&JOY's Shopify e-commerce platform and Odoo, streamlining online operations.
- Automatic synchronization of online orders, inventory, and accounting data
- Real-time stock updates across all sales channels
- Centralized management of customer data and transactions
Efficient marketplace management via Lengow connector
Integration with the Lengow platform allows for streamlined management of product listings and orders across multiple marketplaces.
- Centralized control of product listings on platforms like Zalando, Bol, and La Redoute
- Automated order import and processing from various marketplaces
- Consistent pricing and product information across all channels
Automated logistics with Pick-Pack-Ship workflow
The implementation of Odoo's Pick-Pack-Ship process, integrated with SendCloud, enhances logistics efficiency.
- Automated order processing from picking to shipping
- Integration with multiple carriers for flexible shipping options
- Real-time tracking and status updates for shipments
Meet our experts !
Thomas was in charge of this amazing project !
Let’s talk about how Odoo can do the same for you.
