AlSalman Optics
AlSalman Optics is a major optical retailer in the Middle East, offering premium eyewear and vision care solutions across a growing network of stores. The brand combines luxury product curation with in-store eye exams and prescription services, emphasizing customer experience, precision, and efficiency. With a focus on innovation and quality, AlSalman continues to expand while modernizing its operational backbone.
Challenge
To support its expansion and uphold its quality promise, AlSalman needed a unified system to centralize retail, prescription, and stock operations across all locations.
Key challenges included:
- Managing inventory across 60+ stores with varied demand profiles
- Linking prescription workflows to sales and fulfillment
- Ensuring real-time visibility on stock movements and order status
- Eliminating manual errors and paperwork across the chain
- Maintaining scalable, consistent processes in all branches
Solutions
Solution Founder implemented a custom Odoo architecture tailored for optical retail, centralizing point of sale, prescription management, and inventory flows under a single digital platform.
1POS and inventory integration across all stores
Providing real-time sales and stock data while unifying front-office operations.
2Prescription management module
Digitizing the capture, storage, and linkage of optical prescriptions with orders.
3Back-office coordination
Routing prescription-related sales to manufacturing or fulfillment teams via automated triggers.
Result
Operational control and retail excellence at scale
AlSalman's transformation has unlocked performance gains across core areas of its business:
- Real-time visibility across 60+ outlets
Improved decision-making and logistics based on unified data - Prescription to fulfillment traceability
Orders are more accurate and customer satisfaction is up - Streamlined operations and fewer errors
Digitization reduced paperwork and manual rework - Faster training and onboarding of staff
Standardized interfaces and processes ease operational ramp-up - Stronger scalability
The Odoo system now serves as a platform for ongoing growth
Prescription-Driven Sales Workflow
The core transformation lies in connecting medical and commercial operations. Optical prescriptions are now captured at the point of sale and directly linked to product fulfillment. This eliminates duplication and reduces human error, ensuring that medical precision translates into product accuracy—crucial in the eyewear sector.
- Digital entry of eye test results at the store level
- Automated association with compatible lenses or custom products
- Clear status tracking, from initial test to delivery and after-sales
Centralized Inventory with Decentralized Access
AlSalman now benefits from a live, centralized inventory system with multi-store visibility. Each outlet can view product availability across the network and request transfers. This model significantly improves turnover and customer satisfaction by reducing "lost sales" due to unavailable items.
- Live access to stock levels in all locations
- Streamlined internal transfers, improving availability without excess inventory
- Dynamic restocking, based on real-time sales trends
Seamless Front-to-Back Office Integration
Whether a sale involves an off-the-shelf frame or a custom prescription lens, the system routes it appropriately, ensuring timely fulfillment and traceability. This gives staff the ability to deliver personalized, accurate service regardless of location.
- Custom orders are flagged and sent to the right fulfillment process
- Repair or adjustment cases can be tracked through standardized workflows
- Full history is retained for every client, accessible in any store
Conclusion
AlSalman Optics’ digital transformation, driven by Solution Founder, showcases the power of ERP tailored to a niche retail sector. By aligning prescriptions, inventory, and sales on a single platform, AlSalman has gained the control and agility needed to scale sustainably. The project highlights how sector-specific design—not just technology—can unlock long-term performance, customer trust, and retail excellence.
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