AlSalman Optics
E-commerce POS CRM Inventory Reporting
Al Salman Optics is a leading optical retail chain in the Middle East, operating over 38 branches and offering a broad catalog of medical glasses, sunglasses, contact lenses, and eye care services. With over 200 global brands and millions of product variants, the company combines in-store optometry with a growing e-commerce presence, focusing on service consistency, prescription accuracy, and operational control.
Challenges
To support its expansion and uphold its quality promise, AlSalman needed a unified system to centralize retail, prescription, and stock operations across all locations.
Key challenges included:
- Multi-branch operations: Coordinating inventory, pricing, and promotions across 38+ outlets led to stock imbalances, reporting inconsistencies, and service disparities.
- Complex product catalog: Over 5 million SKUs across frames, lenses, and accessories required granular product variant management.
- Online–offline disconnect: Integrating the OpenCart-based e-commerce store with physical xoutlets proved difficult, particularly in synchronizing inventory and fulfillment.
- Insurance and loyalty handling: Sales involving insurance claims, co-payments, and loyalty discounts demanded a flexible, rules-based pricing engine.
- Service quality control: Delivering standardized optometry services and ensuring diagnostic accuracy across locations lacked centralized supervision.
- Lack of real-time visibility: Fragmented systems for procurement, HR, and vendor tracking limited strategic oversight and scalability.
Solutions
Solution Founder deployed a tailored Odoo ERP system that centralized Al Salman’s operations while preserving its customer-centric service model.
1Unified Sales & Prescription Fulfillment
The entire sales cycle—from in-store diagnosis to delivery—was restructured around a digital order-to-invoice process. This included insurance validations, co-payment logic, and prescription-linked product selection. Online and offline transactions were integrated with warehouse logistics to ensure consistency across all touchpoints.
2Centralized Inventory & Vendor Operations
Inventory management was unified across all 38+ branches, with dynamic restocking, inter-branch transfers, and auto-reordering based on real-time consumption. Supplier performance tracking and procurement workflows were standardized to support long-term operational control.
3Intelligence & Compliance Layer
Custom dashboards now provide leadership with live insights into fulfillment timelines, stock turnover, and insurance receivables. All processes are aligned with Al Salman’s pricing policies and documentation requirements, ensuring full compliance and data-driven decision-making.
Result
Operational control and retail excellence at scale
AlSalman's transformation has unlocked performance gains across core areas of its business:
- Full insurance and sales alignment Sales flows follow Al Salman’s business rules with built-in checks and approvals, ensuring compliance and accurate billing.
- Improved accuracy and traceability Orders are tracked from diagnosis through fulfillment, reducing prescription errors and delivery disputes.
- Unified e-commerce and retail operations Inventory and pricing policies are consistent across digital and physical channels, improving customer experience.
- Enhanced customer satisfaction Clearer delivery timelines, prescription accuracy, and loyalty handling improve trust and retention.
- Tighter operational control Leadership has real-time insights into purchasing, HR, and sales metrics across the retail chain.
- Scalable retail foundation The system supports further branch expansion and digital initiatives without disrupting service quality.
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1Custom Optical Sales Workflow
- Digitally embedded insurance validation, eligibility checks, and co-payment logic
- Orders automatically linked to prescriptions and fulfillment paths
- Clear traceability from diagnosis to final delivery, supporting after-sales care
2E-commerce Integration & Inventory Harmony
- OpenCart connection synchronizes products, prices, and stock in real time
- Unified order flow from web to warehouse to customer, eliminating duplicate entries
- Enhanced visibility across channels prevents stockouts and fulfillment delays
3Business Intelligence & Operational Oversight
- Custom dashboards covering branch performance, insurance receivables, and vendor metrics
- Cross-store comparisons for stock turnover and service compliance
- Actionable insights support growth, cost control, and loyalty strategy refinement
Conclusion
AlSalman Optics’ digital transformation, driven by Solution Founder, showcases the power of ERP tailored to a niche retail sector. By aligning prescriptions, inventory, and sales on a single platform, AlSalman has gained the control and agility needed to scale sustainably. The project highlights how sector-specific design—not just technology—can unlock long-term performance, customer trust, and retail excellence.
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