Brugel
Optimizing Publication Management and Digital Communication
Email Marketing Website
BRUGEL is the Brussels regulatory commission for the electricity and gas markets. Established in 2007, it ensures an efficient, accessible, and reliable energy market for both consumers and producers in the Brussels-Capital Region. Its role includes regulation, market supervision, and consumer protection.
Challenge
As a regulatory authority, BRUGEL is strongly committed to informing the public and stakeholders in the energy sector. To fulfill this mission, several publications are regularly produced and disseminated to consumers, sector actors, and the Government of the Brussels-Capital Region.
4 Key objectives to reach
- Smooth and efficient content management and publication on its digital platform.
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Integration with a document management system to ensure structured and secure storage of publications.
- Optimized keyword and thematic search functionality for quick and intuitive access.
- Advanced contact management and a robust communication tool for sending newsletters to interested parties.
Solutions
To meet these needs, Eezee-it implemented the Odoo platform—an integrated solution that automates and centralizes content management and digital communication processes.
1A Dynamic and Intuitive CMS
BRUGEL’s website was redesigned using Odoo’s CMS module. It allows internal teams to create and modify pages without any technical knowledge. With a modular templating system, each section of the website can be updated quickly and independently, ensuring fast information dissemination and complete autonomy for the communication teams.
2Integrated Document Management
All publications (reports, regulations, studies, news) are now centralized in a document management tool connected to the website. This integration enables:
- Automatic and secure online publication of documents.
- Easy search functionality through a powerful keyword and thematic filtering engine.
- Optimized content organization for intuitive navigation.
3A Powerful CRM for Contact Management
Thanks to Odoo CRM, BRUGEL benefits from a 360° view of its contacts, facilitating information requests and interaction with various audiences.
- All requests submitted through the website are directly recorded in the CRM, ensuring optimal and responsive follow-up.
- Newsletter subscribers are automatically integrated into the database, allowing efficient segmentation for targeted communications.
Result
Unified operations
&
increase
their
business productivity
The implementation of Odoo enabled BRUGEL to:
-
Optimize publication management: Documents are made instantly available on the website without manual copy-pasting, reducing errors and information loss.
- Improve operational efficiency: Internal teams save valuable time when updating the website and publishing content.
- Enhance public interaction: With a powerful CRM and automated newsletter system, BRUGEL ensures thorough and personalized communication follow-up.
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Increase visibility: The modern and dynamic digital platform offers better visibility and easier access to regulatory information and industry news.
Dynamic and Intuitive Content Management System (CMS)
Brugel's website was revamped using Odoo's CMS module, enabling internal teams to create and modify pages without technical expertise. The modular templating system allows for quick and independent updates of each website section, ensuring rapid information dissemination and complete autonomy for the communication teams.
- User-friendly interface for non-technical staff
- Rapid content updates with modular templates
- Enhanced autonomy for communication teams
Integrated Document Management System
All publications, including reports, regulations, studies, and news, are centralized in a document management tool connected to the website. This integration facilitates automatic and secure online publication of documents, easy search functionality through a powerful keyword and thematic filtering engine, and optimized content organization for intuitive navigation.
- Secure and centralized storage of publications
- Advanced search capabilities with keyword and thematic filters
- Streamlined content organization for user-friendly navigation
Comprehensive CRM for Contact Management
Leveraging Odoo CRM, Brugel gains a 360° view of its contacts, streamlining information requests and interactions with various audiences. All requests submitted through the website are directly recorded in the CRM, ensuring optimal and responsive follow-up. Newsletter subscribers are automatically integrated into the database, allowing efficient segmentation for targeted communications.
- Centralized tracking of all contact interactions
- Automated integration of website inquiries into the CRM
- Efficient segmentation for personalized communications
Meet our experts !
Thomas was in charge of this amazing project !
Let’s talk about how Odoo can do the same for you.
