Eleven Sports
Optimized B2B license management and seamless marketing integration through Odoo
Website CRM Sales
Eleven Sports is a global leader in sports entertainment. In Belgium, the platform is a go-to destination for sports fans, broadcasting international events, local competitions, and original content 24/7.
Challenge
In July 2022, a new regulation introduced mandatory B2B licenses for bars and restaurants showing sports content. Eleven Sports needed to quickly deploy a reliable solution to manage this new system. The main objectives were:
3 Key objectives to reach
- Automate B2B license workflows (subscription, tracking, renewal, and invoicing)
- Provide a simple, self-service portal for customers to register and manage their subscription
- Integrate commercial operations and marketing efforts to support the new offering
Solutions
Eezee-it delivered a full-scale Odoo platform on time, structured around three strategic pillars:
1Automated B2B license management
A dedicated customer portal was implemented to allow bars and restaurants to register, select a license, and process payments. The system also automated subscription tracking, renewal alerts, and billing processes. Integration with an external platform enabled automated printing and mailing of confirmation letters.
2Empowered sales teams
custom sales dashboard was developed to help representatives prioritize prospects, manage license records, conduct on-site verifications, and ensure follow-up. The centralized system improved visibility and productivity for all field operations.
3Marketing integration and engagement
Odoo was connected with the ‘Footbar’ app to showcase participating bars and drive customer loyalty. Automated marketing campaigns like “Tournée Générale” were launched to attract clients and reward frequent visitors. Collaboration with marketing agencies was streamlined through centralized campaign management within Odoo.
Result
Unified operations
&
increase
your
business productivity
With Odoo and Eezee-it’s support, Eleven Sports transformed its B2B license offer into a commercial and operational success:
- Centralized and automated license management: subscription, payment, and renewals simplified
- Increased sales efficiency: streamlined follow-ups and lead prioritization through Odoo
- Powerful and integrated marketing campaigns: stronger engagement with hospitality venues and their customers
- Fast time-to-market and ongoing support: full solution deployed in five weeks, with continuous guidance from Eezee-it
Book a demo
Automated B2B license management
Odoo handles the full subscription lifecycle, ensuring efficiency and compliance with regulatory requirements.
- Self-service registration portal for B2B clients (bars and restaurants)
- Automated billing, renewals, and payment reminders
- Integration with printing service for automatic mailing of confirmation letters
Sales force enablement through Odoo
Field teams gain visibility and structure in their outreach efforts, improving conversion and customer service.
- Customized dashboard with prioritized leads and license statuses
- On-site inspection tracking and client follow-up tools
- Centralized client records accessible from any location
Integrated marketing campaigns
Marketing operations are seamlessly linked to client data, maximizing engagement and ROI.
- Connection to the Footbar app for venue visibility and loyalty programs
- Automated campaign workflows like “Tournée Générale”
- Real-time campaign tracking and analytics in Odoo
Meet our experts !
Thomas was in charge of this amazing project !
Let’s talk about how Odoo can do the same for you.
