« We should contact our customers and prospects more regularly. The will is there, but the implementation remains too tedious. However, there must be a way to automate these processes! "
Having a system that brings fluidity in the relationship with customers thanks to a CRM (Customer Relationship Management) to follow the evolution of the customer and to better target his needs.
To achieve its objectives, Altius choses Eezee as a partner to support its digital transformation. The main challenge was integration with existing systems, Microsoft Exchange for messaging and DLex software for administrative management of the firm.
The Odoo applications were selected for its ability to meet the expectations of the marketing department and for its openness to external applications.
The implementation of an integrated CRM system has boosted the firm's communication dynamics. Today, inviting clients to an event or sending out newsletters has become child's play for the marketing team. In a profession where content plays a key role, Altius has acquired a professional tool to improve its reputation and the relationship with its customers and prospects.
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