Preference Center

Your solution to be GDPR compliant.

European GDPR regulations relating to the protection of personal data have been in effect since May 25th, 2018. Companies using email as part of their marketing strategies are required to comply with this regulation, which strengthens privacy.The preference center is a solution in Odoo to respect and apply the GDPR regulations. The preference center tracks users' consents based on the types of publications or interests they want to subscribe to. One way to increase the personalization of your communications and reduce the number of opt-outs.

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  • Traceability of consent (date, IP address and source as well as a history) 

  • Granularity of consent according to user preferences 

  • Allows you to collect interests (via themes) 

  • Management of consents by double opt-in 

  • Configurable management of publication types and subjects of interest 

  • Integration with the website and e-mailing modules 

  • Compliance with GDPR standards

  • Management of the different consent statuses 

  • Management of consent collection flow 

  • Management of interests and publications (mailing list) 

  • Management of subscriptions to mailing lists or publications 

  • E-mail management according to the chosen subscriptions 

  • The publishing of brochures and centers of interest on your site 

  • Management of preferences by the user 

Benefits
  • Traceability of consent (date, IP address and source as well as a history) 

  • Granularity of consent according to user preferences 

  • Allows you to collect interests (via themes) 

  • Management of consents by double opt-in 

  • Configurable management of publication types and subjects of interest 

  • Integration with the website and e-mailing modules 

  • Compliance with GDPR standards

  • Management of the different consent statuses 

  • Management of consent collection flow 

  • Management of interests and publications (mailing list) 

  • Management of subscriptions to mailing lists or publications 

  • E-mail management according to the chosen subscriptions 

  • The publishing of brochures and centers of interest on your site 

  • Management of preferences by the user 


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Technical conditions

Available version
V12

Licenses

Required Odoo Modules
Email Marketing
Website

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