Preference Center
Your solution to be GDPR compliant.
European GDPR regulations relating to the protection of personal data have been in effect since May 25th, 2018. Companies using email as part of their marketing strategies are required to comply with this regulation, which strengthens privacy.The preference center is a solution in Odoo to respect and apply the GDPR regulations. The preference center tracks users' consents based on the types of publications or interests they want to subscribe to. One way to increase the personalization of your communications and reduce the number of opt-outs.
Traceability of consent (date, IP address and source as well as a history)
Granularity of consent according to user preferences
Allows you to collect interests (via themes)
Management of consents by double opt-in
Configurable management of publication types and subjects of interest
Integration with the website and e-mailing modules
Compliance with GDPR standards
Management of the different consent statuses
Management of consent collection flow
Management of interests and publications (mailing list)
Management of subscriptions to mailing lists or publications
E-mail management according to the chosen subscriptions
The publishing of brochures and centers of interest on your site
Management of preferences by the user
Benefits
Traceability of consent (date, IP address and source as well as a history)
Granularity of consent according to user preferences
Allows you to collect interests (via themes)
Management of consents by double opt-in
Configurable management of publication types and subjects of interest
Integration with the website and e-mailing modules
Compliance with GDPR standards
Features
Management of the different consent statuses
Management of consent collection flow
Management of interests and publications (mailing list)
Management of subscriptions to mailing lists or publications
E-mail management according to the chosen subscriptions
The publishing of brochures and centers of interest on your site
Management of preferences by the user
